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Google has long been the leader among search engines. Many have tried to claim the number one spot from them. They have all failed. In fact, none have even come close. But that isn’t stopping the latest challenger from trying. Facebook has made a limited release of its new Graph Search engine. Is Google worried? No, not yet anyway, says Google chief Larry Page in this interview with the Atlantic Wire. There may be some corporate hubris and arrogance in that answer, but deeper than that, there are several key reasons why the team at Google isn’t shaking in their collective boots yet. But to understand why, you must first understand how Graph Search works.
Graph Search is a so-called “social search” engine. Social search isn’t new. Most notably, Bing has experimented with it. Social search is a different way of searching the web than users get with Google. Social search combines search results from the web with information from a social networking site. In the case of Graph Search, this will obviously be data from your Facebook profile. This information is combined to, ostensibly at least, improve the relevance of a user’s search results. For instance, one might search for “ski resorts in Colorado” on Google, and get a list of resorts in the results. With Graph Search, this search will yield a list of ski resorts in Colorado that a user’s friends may have visited or commented on. The idea is that users may find results more relevant or useful to their searches.
While the search results yielded by Graph Search may be useful or provide relevant results for some users, many may find a dearth of results or may not be looking for those kinds of results. There are also the cases where what a user’s friends have done or said may not be helpful at all. Because Graph Search provides a different type of search experience with different results, it is unlikely to replace Google entirely, even if it does take a bite out of Google’s business. It remains to be seen how big a bite that may be, since Graph Search is not available to the general public yet, but there are so far two factors on Google’s side. For one, Graph Search has so far received lukewarm and mixed reviews. Two, Google certainly has some business to spare, capturing around 2 out of every three searches in the U.S.
For now, the best advice is not to count Google out in any way, but businesses should be prepared to take steps to increase their Facebook presence. Increasing likes and reach on Facebook is a good business strategy anyway. That’s where The Click Experts can help. From creating your Facebook page and managing it, to linking it to your site via a custom app, we know the ins and outs of Facebook. Contact us today to see what we can do for you.
Learn more about Graph Search:
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