1-844-47-Click (1-844-472-5425)
“Build a better mousetrap, and the world will beat a path to your door.”
Every business owner has probably heard this. Most, especially those who really care about their businesses, have done their best to live this motto. It held true for many years, but unfortunately the times, they are a-changin’. The modern truth is, that those with the better mousetrap don’t have the world beating a path to their door. The ones with the world beating a path to their doors are the ones who have convinced the world they have built a better mousetrap, whether or not their mousetrap is in fact better or not. In these modern times, how you market your product is as important as the product you are offering. This is sad, but true, and those that fail to adapt are going to quickly find themselves falling behind the wayside. A better mousetrap matters, but if no one knows it won’t mean anything. There are many ways to market your business, but the most cost-effective for many small business owners is using the internet.
There are many ways to utilize the internet to market your small business, but the primary one being used is called SEM, or Search Engine Marketing. It is a sort of catch-all term for those efforts and processes that a business can use to improve its rankings and visibility within search engine results. SEM includes SEO (Search Engine Optimization) and PPC (Pay Per Click Marketing). According to Wikipedia, in 2012, North American advertisers spent US$19.51 billion on search engine marketing. That is a vast ocean of money, and a small business’ marketing budget can seem to the proprietor of the business a drop in the ocean, While that may be true, even a small budget can have an enormous impact when effectively utilized.
That’s where we at The Click Experts come in. With our knowledge and experience, we have the ability to formulate a SEM strategy that will get you and your business the most bang for your buck. It is far too easy these days for an inexperienced business owner to use their limited marketing budgets in a haphazard and ineffective way. See our recent articles regarding the pitfalls of not managing your PPC account and the recent changes to Google’s algorithms that are changing the effectiveness of traditional SEO tactics. Don’t make a major mistake. Get your business’ marketing on track and start letting the world know about your mousetrap. Contact us today for free and see what we can do for you.
Watch this quick video explaining SEM more thoroughly:
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