#1: Just as it’s true with a written blog post, or, indeed, any other form of advertising, content is king. That means that your YouTube video must tell an original and interesting story. People are simply not going to have much patience with a boring or conventional video. Engaging your audience is key, and it’s not always important for your content ideas to relate directly to your product or business. This is particularly true if you’re in an industry that’s hard to get people excited about. What sometimes is more important is linking your business with content that connects your product or service with a positive emotion. Think outside the box and remember to keep it interesting.
#2: While nobody expects your video to be Hollywood quality, it’s still important for it to be watchable. That means it must be clearly seen and heard. Make sure your camera is in focus and correctly aimed on the subject you are shooting. Also, be sure that your lighting is sufficient. In addition, understand that bad audio can tank your video within seconds. Even the most polished visuals will be wasted if the sound is too low, or there is too much interference or background noise. Viewers have come to expect a credible level of technical expertise. Don’t disappoint them.
#3: Make sure your video is find-able and that it reaches its intended audience. Focus on the title, the description, the tags, and the keywords. It’s important to remember that people who find your videos on YouTube are usually in the discovery stage of the buying process and not yet ready to make a purchase. For this reason, it’s important to choose keywords that are relevant to people who are looking for new information and to provide video content that educates them based on those keywords. Remember: the goal of your YouTube video is to warm up and qualify prospects. So, use your video as a call to action and make sure it’s easy for viewers to link back to your website, where you can continue the selling process.
#4: Sad to say, in most cases, one video, however brilliant, will usually not be enough. In other words: volume wins. Publishing consistently on a regular basis creates a “cadence” with your audience. Instead of stumbling on your videos, sometimes just by chance, they begin looking for your content and make a habit of checking your channel, looking for your next YouTube gem. And it’s this cadence that you ultimately want. The more times your loyal viewers come back, the better. The best advice for creating a content cadence is to set the tone from the beginning and let your audience know what to expect. Make your first video an introduction to what sort of content you will be publishing, and how often—and then whatever cadence you set for yourself, make sure you follow through. If you don’t, your audience will leave.
Computer software, also known as a software program, is a set of instructions and associated documentation that tells a computer what to do or how to perform a task. Everything a computer does is done by using a computer program, from its basic operating system to any one of a myriad number of applications designed to accomplish a specific undertaking.
For example, this article was created using a word processing software program called Microsoft Word that was loaded onto a personal computer running the operating software program, Microsoft Vista. It was originally stored on a program called Trello, which is a collaboration program that organizes projects, and then it was uploaded to WordPress, which is an online, website creation tool. The finished article can then be accessed by a reader using a web browsing program such as Mozilla Firefox or Apple Safari that is used to view web pages on the internet.
Software development is the process of writing and maintaining the source code that underlies all operating systems and applications. It includes all that is involved between the conception of the desired software through to the final manifestation of the program and may include research, new development, prototyping, modification, reuse, re-engineering, maintenance, or any other activities that result in software products.
A software development program is a tool that software developers use to create, debug, maintain, or otherwise support other programs and applications. They include scripting languages such as .NET, C/C++, Java, COBOL, Ajax, HTML, Ruby, PHP, Basic, CSS, SQL, Python, GitHub, jQuery, and many, many more. A software development kit (SDK or “devkit”) is typically a set of software development tools that allows the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar development platform.
Many schools, colleges, and online universities offer programs and courses in software and application development. Software developers are in high demand; they’re employed in a range of industries, including computer systems design, electronic product manufacturing, and finance. The Bureau of Labor Statistics projects a 19-percent employment growth for software developers between 2014 and 2024, which is much faster than average for all occupations. In that period, an estimated 135,300 jobs will open up, with a median salary of $98,000 per year.
These days, more than ever, it’s not enough just to be good at your business – you have to know how reach your customers and potential customers where they live. And, today, more and more of them are living online. So, if they can’t find you on their computers, tablets, and smart phones, then you are probably losing them to your competition. Here are some tips that will help them find you when they look:
1.You must have a professional looking website that is highly functional and easy to navigate. If your customers can’t get the information they are seeking within seconds, they will hit the back button and go looking somewhere else. Make sure that your website meets current usability standards and that it is optimized for use on a mobile phone; that the information is correct and up-to-date; and that it is easy for a potential customer to do business with you.
2. Concentrate on your local market as most consumers still prefer to do business with those nearby. Search engines like Google, Yahoo!, and Bing provide business owners with a free way to get businesses listed ahead of all the search results via their default map systems.
3. Get listed on review sites. People want to know that others have done business with you and have had positive experiences.
4. Attract buyers by blogging. Blogging not only elevates your professional profile, it can help raise your company website to the top of the search engines pages.
5. Use social media. People buy into you before they buy from you. Social media lets you connect with potential customers without coming on too hard as a salesperson. By having an open, interesting dialog with people who may be interested in your goods or services, you stay in their minds. Then, when they are ready to buy, they are more likely to remember you.
6. Use online press releases. Think about all the new and interesting things going on in your business and write an article about them. Embed a few links back to your website, and send the release to the most appropriate online press release services.
7. Shoot a video and upload it to YouTube, or any of the other video sharing sites, and be sure to link it directly to your website. Then promote the video with social media to increase your online presence.
8. Send out regular email newsletters to current customers and anyone else who has contacted you in one way or another. By sending out fresh, new content on a regular basis, you’re reminding your customers that you’re still out there.
9. Content is still king. Create useful content and give it away free to your customers on your website. There are many types of online content: white papers, articles, reports, case studies, and webinars, for example. In addition, the more useful and original your content, the higher your site will rank on search engines.
10. If your budget allows, pay for online ads with Google Adwords and/or Bing Adwords. Paid placement will get your business on the front page of their search engines when customers are surfing the web. Get some professional advice, though, before you spend a dime. Doing it right can help your business thrive; doing it wrong can wreck your bottom line.
Remember the old conundrum: If a tree falls in the forest and there’s nobody there to hear it, does it make a sound? Well, if your customers are looking for you, but can’t find you, can you really do business with them?
While the media used to reach customers may have changed dramatically over the last several years, there are some things that haven’t changed in the world of marketing: before you can sell your product or service, you first have to engage your target audience. And in order to engage that audience, you must reach out to them where they live. And today, the vast majority of people live online.
It’s axiomatic that every business must have an attractive, well-organized, and well-structured website rich in information. It must contain the relevant keywords so that it can rank as high as possible on all search engines, and it needs to have as many inbound, outbound, and internal links as possible.
Most important, it must include useful and original content that will resonate deeply with its intended audience. By maintaining a blog that targets potential customers’ interests, a business can position itself as a thought leader and expert in a particular industry. Finally, every website must be optimized for mobile and tablet usage, with as much video content as practicable.
In addition, to having a website, many businesses prosper with the use of paid channel advertising, specifically Google AdWords. Buying ad space on Google, or on another search engine, such as Bing, puts a company’s website on the engine’s first page, where most web surfers begin, and often end, their searches.
But in order to really reach the present generation of shoppers and consumers, a business, today, must know how to leverage the many social networks that people now use to communicate with one another. While the average person might only spend 15-30 minutes per day on social networks, many others spend multiple hours each week. That suggests that any strategic marketing plan must include a steady dose of social media.
The most widely-used social network is, of course, Facebook. Facebook provides an opportunity to showcase products, share company news and milestones, and present pictures and blogs that can engage and entertain the Facebook universe. It is an excellent way for people to see new content with every post. Facebook has a simple sign-up process that can establish a business online in minutes and it’s fairly easy to customize how a company can represent itself to its users.
Of course there are many other social networks that can be utilized to engage its users. Twitter, Instagram, LinkedIn, Pinterest, etc., all have possibilities for the savvy business owner to exploit. The most important thing to remember is the importance of finding out where one’s potential customers are spending their time and then maximizing the relationship opportunities better than the competition.
Remember – regardless of the type of media used, the most important factor in getting and retaining customers is keeping them interested and engaged in your company’s product or service. We may talk to each other via many different electronic media, but keeping it human and personal is still the key to business success.
There is no point in having a website unless people visit it. And people won’t visit it often enough, if it first doesn’t please Google, who, like it or not, is the most important arbiter of how your website will be ranked. So, while you are indulging in your creative fancies, trying to make you site the most beautiful and technologically sophisticated in the land, you also need to pay attention to grabbing the attention of Google – your new, best friend.
Number one on the list of creating a Google-friendly website is realizing that content is still king – not clever meta tags or sneakily inserted and endlessly repeated keywords. You have to provide unique content that is worth reading, viewing, or listening to, and that is updated regularly. And make sure that your content is original. Google is particularly annoyed when you lift content from another site and try to fool it into thinking that it is truly your own.
The good news is that if you provide unique and useful content, other sites will link to yours. Google likes that and attaches a lot of importance to inbound links. Again, don’t try to fool the Google algorithm; inbound links that are the result of schemes or link farms are a no-no. Google’s algorithms can distinguish natural links from unnatural ones.
Also, don’t try to out-maneuver Google by creating multiple pages, subdomains, or domains with duplicate content, or stuff pages with key words that don’t actually relate to the content therein. If your site contains pages, links, or text that you don’t intend visitors to see, Google considers those links and pages deceptive and may ignore your site, altogether.
Now, for the more technically minded, here are some other hints to making your site more Google-friendly:
• Ensure that your URL is optimized for organic search because its structure is important to its crawlability. Eschew unnecessary parameters and irrelevant characters.
• Test your page speed using Google’s own tool.
• Make sure that you’re not linking to non-essential pages in order to maximize your PageRank filtration
• If you’re using JavaScript, ensure that you’re coding it correctly so that it can be accessed by search engine spiders.
• Don’t use images to display important names, content, or links. Google’s crawler doesn’t recognize text contained in graphics.
• Use ALT attributes if the main content and keywords on your page can’t be formatted in regular HTML.
• Remember to create a Google Webmaster Tools account for your website so that Google can communicate with you directly.
A final word about the basics: Create your website for people, not search engines. The more usable your website is to humans, the more appealing it will be to search engines, anyway.
The easy answer to this question is: “As much as necessary and as little as possible.” But, of course that’s the easy answer and in business, there are no easy answers. Some experts suggest that you allocate 15 to 20 percent of your company’s annual income for the best results, but that answer is also a little too facile.
You know that you’re going to spend something for your business’ online presence and you know that it’s probably going to more affordable than print ads, radio or TV commercials, or sending out actual mail. But what you really need to do before you spend a dime, is decide what you want to achieve, where you will find most of your customers, and what aspects of online advertising and communication will give you the biggest bang for the buck by generating leads and sales and directing people towards your company.
Generally, you will have several main choices for your online spending: a website, which requires building it, hosting it and maintaining it; search marketing, such as Search Engine Optimization (SEO), digital ads such as Google AdWords, pay per click (PPC) campaigns, etc.; a social media presence, such as Facebook, Twitter, and all the other various platforms; review site advertising such as Yelp and Foursquare; and email communication.
The most important of these is probably your website. There you have some choices. You can build it yourself using any number of off-the-shelf templates, such as WordPress, or you can pay to have one constructed for you. Your other basic costs will include a web domain, web hosting, a web developer (if your platform needs specific functionalities that are not available as plugins or extensions), and perhaps a social media manager (if you don’t have the time or the knowledge of how to manage the different channels). And remember: as the world becomes increasingly mobile-centered, it’s best to have a website that will display properly on smart phones and tablets.
Paying for SEO is another essential cost for many businesses. There are several models in play. You can pay a monthly retainer, which is a set fee each month in exchange for an agreed-upon array of services; or you can contract for services at fixed prices. Two other options are project-based pricing and hourly consulting.
Of course, you need to be on Facebook. It costs nothing, unless you wish to pay for boosting your content. The main expense is in labor. Facebook pages need to be updated constantly. In many companies, it’s a full-time job.
Sites like Yelp and Foursquare that offer customer reviews are also helpful tools for directing customers to your business through their advertising options. Most (non-PPC) advertising is priced on a CPM basis – essentially the cost per thousand impressions. You will have to do a lot of number-crunching to determine if this option will net you a decent return on your investment.
Finally, email marketing can be the centerpiece of any effort to stay in touch with existing customers, while reaching out and finding new ones. You can use it to promote new items and offer special discounts to loyal customers or to simply keep your customers informed. Blast email programs are relatively inexpensive, but you will need to pay a staff member to keep on top of everything.
Now, once you’ve done a lot of thinking, planning, and budgeting, you can re-ask yourself the question at the top of this post: “How Much Should I Spend on My Business’ Online Presence?” With all of your newly acquired knowledge, however, you will still likely wind up with the same answer: “As much as necessary and as little as possible.” Like we said, in business, there are no easy answers.
There is only one way to answer the question: Does my company need a mobile app? And that is: It depends. It depends on a lot of things going on in your company and the type of business you’re in, so in order to answer the big question, you’re going to need to ask yourself a lot of lesser questions and keep probing until you have enough answers to get past the doubt.
Let’s start with some basic questions: Do you think that your business will benefit from having an app? Will the benefits outweigh the costs? What are your competitors doing and how will that impact your decision? These are not easy things to figure out, but perhaps using an analogy will help. Not too long ago, businesses didn’t have websites. If someone wanted to find your business they had the Yellow Pages and, if you could afford it, paid advertising in various media.
Today, you’d have a hard time finding a business that didn’t have a website. They’re just too valuable a tool for connecting with customers. Your business has a website and your competition does, too. Well, mobile activity is proceeding at a pace similar to the desktop/laptop activity of only a few years ago, and it may overtake it in the very near future. If you believe that most of your consumers will be on their smart phones most of the time, then you may well want to engage with them in that manner. And if your competition is already there, then you definitely need to consider having your own app, as well.
Today, the sectors that are most aggressively producing apps are restaurant and retail. Restaurant apps make it easy for users to find locations, review menus, place orders, and make reservations. Retail apps are very convenient when looking for a specific product or comparing prices. They are also used to find offer codes and coupons. And, of course, some companies, such as Uber, are totally dependent on their app. All these apps have specific purposes. So another crucial question you need to have a good answer to is: “What will your app do?” If you can’t readily explain your app’s purpose, you need to go back to square one.
Here’s another good question: “Is your current website ‘responsive,’ meaning does its layout adjust according to what device is being used to access it?” In the very recent past, most website interfaces were designed to work with a keyboard and a mouse on a large screen only; they didn’t work well on mobile platforms. But a responsive site can be accessed on a desktop or a smart phone and the interface will be optimized for each different device. If your business already has a website that’s mobile-friendly, an app might be superfluous; especially when you consider that apps have to be written and maintained for different platforms (iPhone, Android, Windows Phone, etc.), but responsive websites are all-inclusive.
Finally, here are a few more questions that you should consider that relate directly to the consumers you would be trying to engage with your mobile app: 1) “Will your app make life easier for them?” 2) “Will your app make life less expensive for them?” 3) “Will your app make life more fun for them?” Remember, there are already thousands and thousands of apps out there. The world is not screaming for another one – unless of course, it can answer all of the above questions, positively. Then there’s always enough room for one more good one.
This list of questions is by no means exhaustive. But they are the kind of business questions you need to start asking yourself before going to the expense of creating and maintaining an app that might not amount to much more than an icon on page five on someone’s smart phone. If, when all is said and done, you can undeniably ascertain that an app will benefit your company because you believe it will make more than it costs in the long run, and that if you don’t have one you will lose ground to your competition, than you can pretty much conclude that you need it. But ask the questions, first.
SEO (Search Engine Optimization) is the process of making a website rank as high as possible on a search engine, such as Google, Yahoo, or Bing. SEO is considered to be one of the most important elements of any digital marketing strategy because most contemporary consumers use a search engine in order to find goods and services over the web, and the higher a website ranks, i.e., the closer it is to the top of the first page that a person sees, the greater its chances are of attracting traffic.
And Google, in particular, has been the 800 pound gorilla in the room that has set the rules that companies must follow, in order for their websites to rank as high as they can.
But over the years, Google’s rules keep changing, so business owners need to keep abreast of the constantly shifting SEO landscape in order to know how to drive as much traffic as possible from search engines. This year, new rules give businesses an opportunity to fine-tune and re-evaluate their SEO efforts, or risk losing organic traffic, or even having their websites removed from search engine results, altogether, for not abiding by Google’s new guidelines.
Google’s biggest adjustment this year is its announcement that it will rank a site differently if it isn’t “mobile-friendly.” The rate of use of mobile devices has grown tremendously over the past few years. More and more people are now browsing websites on mobile devices, which means they need to have an experience that can be loaded clearly on them. This means that a business must either create a whole new mobile site with a separate domain for mobile users; or utilize “dynamic serving,” which is a technique that detects what device a site visitor is using and then redirects them at the server level; or employ “responsive design,” which determines the resolution of the screen on which a page is being viewed using media queries, then adjusts the size and layout of the page appropriately.
Long-form content will continue to matter strongly in 2015. The length of a post really does help when it comes to how well a website ranks. Most important, however, is that content be helpful, educational and/or entertaining, and provide verifiable value to users.
This year, content will need to be shared as much as possible on social media platforms, such as Facebook and Twitter, in order to increase the odds of getting natural links due to more exposure. A balanced, back-link profile will still be essential, as well; relevant, fresh, and authoritative links always help move a business up in search engine rankings. Also, according to Google, site speed will play a larger role, this year, in mobile and desktop rankings.
It’s not always easy to keep up with the changes in SEO best practices, but if a business wants to strengthen its brand in 2015, it would be wise to understand and adhere to Google’s newest rules.
The Apple iPhone 6 and 6+ have launched, and demand is so high users who order are facing order fulfillment delays reaching into October. The delays don’t seem to dampening sales, however. “Response to iPhone 6 and iPhone 6 Plus has been incredible, with a record number of preorders overnight,” Apple told the Financial Times.
To avoid these delays, users are waiting in long lines at the brick-and-mortar stores of major retailers and wireless carriers who sell the phone. “There are going to be ridiculously huge lines,” Tim Bajarin, an analyst with Creative Strategies, tells USA Today. “Demand for iPhone 6 is so high.”
Reports indicate many of those waiting in line may be app developers or their proxies. This is because developers are anxious to immediately update their apps to run on the new phone and new operating system. Apps for both Apple and Android products have skyrocketed, after all, following the general trend toward greater smartphone use.
What does this mean for businesses? To put it simply, increased. Just as the surge in internet use a decade ago drove companies online, forcing them to build an online presence in order to reach customers, the new wave of increased smartphone use demands that companies now field online sites that can be easily viewed and used on smartphones. When possible, companies are also developing apps to make connecting with customers even easier.
In the past, websites were designed solely for use on computers with relatively large monitors. As mobile internet was developed, users found these sites difficult to view and use on the smaller screens offered by portable devices. The original answer to this question was the development of separate, similar mobile sites designed to be easier to view and use on smaller screens.
The technology has advanced, however, and now websites can be built that automatically query the users device when they access the site in order to determine the size of the screen. Based on the answer, the site then chooses from one of several ready-made format options designed to best different ranges of screen sizes. This is called “responsive website design.”
40 percent of users will abandon a site that takes just three seconds to load.
Determining the right format for the user’s device isn’t the only key to responsive design, however. A properly designed website can also load faster on mobile devices. Even a good 4G connection loads slower than most wired or wireless broadband internet connections, and some flashy features like sliders and large-format graphics that look great on a large screen and load easily through a broadband connection can load dramatically slower on mobile connections. Responsive websites determine the user’s speed and delay or eliminate the loading of these bandwidths hog as necessary. Remember, as we have discussed in another blog article, 40 percent of users will abandon a site that takes as little as three seconds to load, and 79 percent won’t return to a site they previously had trouble loading. In this business, time is quite literally money.
How do you know if your site is responsive? Odds are, if your site wasn’t built in the last year or tow or hasn’t been extensively updated or overhauled in that time, it isn’t – or at the least isn’t using the current full capabilities of responsive design. Here’s a good way to check: Pull out your smartphone. Open your web browser. Enter your site address. If you can’t view or use the site easily, odds are your customers also can’t…or won’t.
If you need a responsive web site designed, or an existing website overhauled to be responsive, at The Click Experts, we can help. We know responsive coding inside and out, and have the knowledge and experience to put it to work for you and your business. This means we can build responsive designs into both template and custom sites. We also build custom apps for both Android and iPhone, so if your company wants there to be “an app for that”, we can help. We offer free quotes, so there’s no excuse to check and see how custom apps and/or a website featuring responsive design can benefit your business. Don’t lose customers due to bad design. ContactThe Click Experts today!
Bitcoin is gaining popularity very quickly in the online world. A number of large businesses have begun accepting it for online transactions, including Virgin Galactic, Lord & Taylor, Overstock, Newegg and Tiger Direct. Now Dish Network is getting into the Bitcoin game. Even companies like Amazon, PayPal, Ebay, and Apple are making moves that lead those in the know to think they are leaning towards adoption of the currency as well.
With all this positive publicity, Bitcoin proponents seem to be beating back the waves of negative press from early this year, including the collapse of Bitcoin giant Mt. Gox and the arrest of pioneer Charlie Shrem for money laundering. Issues remain, however, and it seems clear that many cheerleaders of Bitcoin, along with businesses considering early adoption, do not often truly understand what Bitcoin is and how it works, leaving the chance for users to be badly burned.
In this blog, we are going to explain in simple terms what Bitcoin is (and what it isn’t), how it works, cover a few of the issues inherent to the system, and hopefully leave you, the e-commerce business operator, with enough information to make an informed choice regarding accepting Bitcoin as part of your business strategy.
What Is Bitcoin and What Are Its Issues?
Bitcoin, simply put, is a “cryptocurrency.” While there are others (such as Dogecoin, Litecoin, and Peercoin), Bitcoin seems to have become the most common of these seemingly innumerable digital currencies on offer. Bitcoin is “mined” by computers. In simple terms, this means that users task their computers (at this point, usually specially-made, extremely powerful devices) to solving increasingly complex math problems, and are rewarded for doing so with currency.
Purchased or mined Bitcoin is stored in online “wallets”, encrypted accounts that record transactions in much the same way as a bank account. Coins are traded through public sites like Coinbase and Bitpay. Proponents of the technology claim that these encrypted wallets are anonymous, and hence so are transactions, making Bitcoin a favorite for shady deals around the worldwide. Unfortunately for those wishing anonymity, a growing amount of evidence is surfacing indicating Bitcoin is not quite as anonymous as many users think. For instance, if a wallet can be linked to a person, every transaction that person makes through the wallet can be tracked, since transactions are public.
It is also important to note that Bitcoin is basically unregulated, meaning that users have essentially no recourse if their wallets are hacked and the money stolen, transactions go badly, or computer crashes cause the loss of money (a very real possibility.) This also means your Bitcoin wallet cannot be insured in any way. In a very real way, it is the digital equivalent of having gold bars hidden in a hole in your backyard.
Bitcoin is also not a “real” currency. This means it is not backed by any bank or country,and hence, its price is subject to constant swings in value of extreme volatility. While some view this volatility as an opportunity for arbitrage in much the same way as day trading, price volatility makes pricing difficult for ecommerce businesses, and storing Bitcoin collected through sales can subject businesses to wild swings in the value of their Bitcoin portfolio. The nature of Bitcoin also makes it susceptible to price manipulation by individuals or cartels that control large amounts of it, and should any group control 51 percent of it (an event that is coming alarming close to reality), they gain almost unlimited power over price, as well as strange repercussions like the ability to spend the same coins over and over. Additionally, despite the fact that Bitcoin is not an official currency of the United States or any other country, the IRS has ruled that Bitcoin earnings are taxable and must be declared on tax forms, so if you’re looking to hide or shield your earnings from the government, you are doing so at considerable risk. We suggest consulting a tax professional in this regard.
Bitcoin volatility, Jan- July 2014.
Should All This Scare Me Off Bitcoin?
Maybe, maybe not. Bitcoin does have some powerful advantages, or else it wouldn’t be so popular. For one thing, it is almost an instant transaction (at most, within 10 minutes.) When a user hits “buy”, the money is moved almost instantly. Online payments such as e-checks can take days to go through, and even sites like Paypal often charge fairly steep fees for their use. Almost all businesses also know the drain that is merchant fees, and the haunting nightmare of chargebacks. Bitcoin, in addition to being instant, is free to use. This could save your business thousands of dollars.
Bitcoin also helps avoid the hassle of doing business overseas, dealing with foreign exchange and the reticence of sites like Paypal to allow users in many countries to use their services. These people also often have trouble with using banks or other financial institutions for online business. Bitcoin is a potential way around these issues. Another advantage of being an early adopter of Bitcoin is how popular it is: many users are using it as their primary way to pay for online transactions. In the world of e-commerce, the physical location of your business is nearly irrelevant, so being the first or one of the first in your particular niche to accept Bitcoin can set your business apart from others, attracting customers that may simply refuse to do business any other way and thus direct all their business to those companies that accommodate them. (It’s like taking Discover Card, if Discover Card was actually popular.)
While there will always be some risk, many of the issues around Bitcoin can be dealt with appropriately. For instance, while volatility cannot be controlled, regularly converting Bitcoins back to dollars or another currency of your choice can sidestep some of the risk. Additionally, Bitcoin earnings can be reported to the government in a legitimate way, avoiding tax issues. Again, consult a professional. Good online security can help prevent hacks and thefts of Bitcoins, in much the same way good physical security thwarts robberies of brick-and-mortar stores.
I’m Sold! How Do I Start Accepting Bitcoin?
If accepting Bitcoin seems to be right for your business and you need help integrating it into your e-commerce site, or if you would like a custom e-commerce site built for your business and taking Bitcoin is a requirement, here at The Click Experts we can help. We have the skills and knowledge it takes to integrate Bitcoin (and other online payment methods such as PayPal and Amazon Payments) into your site, increasing the payment options available to potential customers and attracting more business. What’s more, we do these things the right way, not the easy way, minimizing risk to your business and your finances. We offer free quotes, so contact us today to see what we can do for your business.
1-844-47-Click (1-844-472-5425)
