Blog

Your Customers are Looking for You, but Can They Find You?

August 11, 2016  |  Post by: Al Krulick

These days, more than ever, it’s not enough just to be good at your business – you have to know how reach your customers and potential customers where they live. And, today, more and more of them are living online. So, if they can’t find you on their computers, tablets, and smart phones, then you are probably losing them to your competition. Here are some tips that will help them find you when they look:

1.You must have a professional looking website that is highly functional and easy to navigate. If your customers can’t get the information they are seeking within seconds, they will hit the back button and go looking somewhere else. Make sure that your website meets current usability standards and that it is optimized for use on a mobile phone; that the information is correct and up-to-date; and that it is easy for a potential customer to do business with you.

2. Concentrate on your local market as most consumers still prefer to do business with those nearby. Search engines like Google, Yahoo!, and Bing provide business owners with a free way to get businesses listed ahead of all the search results via their default map systems.

3. Get listed on review sites. People want to know that others have done business with you and have had positive experiences.

4. Attract buyers by blogging. Blogging not only elevates your professional profile, it can help raise your company website to the top of the search engines pages.

5. Use social media. People buy into you before they buy from you. Social media lets you connect with potential customers without coming on too hard as a salesperson. By having an open, interesting dialog with people who may be interested in your goods or services, you stay in their minds. Then, when they are ready to buy, they are more likely to remember you.

6. Use online press releases. Think about all the new and interesting things going on in your business and write an article about them. Embed a few links back to your website, and send the release to the most appropriate online press release services.

7. Shoot a video and upload it to YouTube, or any of the other video sharing sites, and be sure to link it directly to your website. Then promote the video with social media to increase your online presence.

8. Send out regular email newsletters to current customers and anyone else who has contacted you in one way or another. By sending out fresh, new content on a regular basis, you’re reminding your customers that you’re still out there.

9. Content is still king. Create useful content and give it away free to your customers on your website. There are many types of online content: white papers, articles, reports, case studies, and webinars, for example. In addition, the more useful and original your content, the higher your site will rank on search engines.

10. If your budget allows, pay for online ads with Google Adwords and/or Bing Adwords. Paid placement will get your business on the front page of their search engines when customers are surfing the web. Get some professional advice, though, before you spend a dime. Doing it right can help your business thrive; doing it wrong can wreck your bottom line.

Remember the old conundrum: If a tree falls in the forest and there’s nobody there to hear it, does it make a sound? Well, if your customers are looking for you, but can’t find you, can you really do business with them?

»

Leave a Reply

Your email address will not be published. Required fields are marked *

49 thoughts on “Your Customers are Looking for You, but Can They Find You?”

  1. Pingback: Muha meds carts
  2. Pingback: Data SGP
  3. Pingback: check that
  4. Definitely believe that which you stated. Your favorite
    justification appeared to be on the internet the simplest factor to be
    mindful of. I say to you, I definitely get irked while people consider concerns that they plainly do not recognise
    about. You controlled to hit the nail upon the highest as neatly as outlined out the entire thing with no need
    side effect , other people can take a signal. Will probably be
    back to get more. Thank you

  5. Pingback: super kaya 88
  6. Good post. I learn something new and challenging on sites I stumbleupon everyday.
    It will always be exciting to read through articles from other writers and practice something from other web sites.

  7. Pingback: superkaya88
  8. Great beat ! I would like to apprentice while you amend your website, how could i subscribe
    for a blog web site? The account aided me a acceptable deal.
    I had been tiny bit acquainted of this your broadcast offered bright clear idea

  9. Superb blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own blog soon but I’m
    a little lost on everything. Would you recommend starting with a
    free platform like WordPress or go for a paid option? There are
    so many choices out there that I’m completely overwhelmed ..
    Any ideas? Many thanks!

  10. Woah! I’m really loving the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s very hard to
    get that “perfect balance” between user friendliness and visual appeal.
    I must say you’ve done a fantastic job with this. Additionally, the blog
    loads super fast for me on Chrome. Exceptional Blog!

  11. I will right away seize your rss as I can not in finding your email subscription hyperlink
    or newsletter service. Do you have any? Kindly permit me recognize in order that I may subscribe.
    Thanks.

  12. Hi! This post could not be written any better! Reading this post reminds me of
    my old room mate! He always kept chatting about this. I will forward this write-up to
    him. Fairly certain he will have a good read. Thanks for sharing!

  13. After exploring a few of the articles on your site, I honestly like your way of writing a blog.
    I saved as a favorite it to my bookmark website list and will be checking back
    soon. Take a look at my website too and let me know how you
    feel.

  14. An outstanding share! I have just forwarded this onto a coworker who had been doing a little research on this.
    And he actually ordered me breakfast because I discovered
    it for him… lol. So allow me to reword this….
    Thank YOU for the meal!! But yeah, thanx for spending the time
    to discuss this issue here on your blog.

  15. My programmer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on a
    number of websites for about a year and am anxious about switching to another platform.

    I have heard excellent things about blogengine.net. Is there a way I can transfer all
    my wordpress posts into it? Any help would be really appreciated!

  16. You’re so interesting! I don’t believe I’ve truly read a
    single thing like this before. So good to find another
    person with some genuine thoughts on this subject.
    Seriously.. thank you for starting this up. This web site is something that’s needed
    on the web, someone with a bit of originality!

  17. Greetings! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly? My site
    looks weird when browsing from my apple iphone. I’m
    trying to find a template or plugin that might be able to
    fix this issue. If you have any suggestions, please share.
    Appreciate it!

  18. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored material stylish.
    nonetheless, you command get bought an shakiness over that you wish
    be delivering the following. unwell unquestionably come further
    formerly again since exactly the same nearly very often inside case you shield this increase.

  19. Hello there I am so thrilled I found your blog, I really found you
    by mistake, while I was browsing on Digg for something
    else, Nonetheless I am here now and would just like to say many thanks for a incredible post and a
    all round enjoyable blog (I also love the theme/design),
    I don’t have time to browse it all at the moment but I have book-marked
    it and also included your RSS feeds, so when I have time I
    will be back to read more, Please do keep up the great jo.

  20. This is very interesting, You’re a very skilled blogger. I’ve joined your rss feed and look
    forward to seeking more of your excellent post.
    Also, I have shared your web site in my social networks!

  21. Ahaa, its fastidious dialogue concerning this article at
    this place at this website, I have read all that, so now me also commenting
    at this place.

  22. Pingback: Ks Quik 800