Category: Web Design

The E-Commerce Revolution

The business world is changing. You may have heard about the online shopping revolution before, but written it off as a future trend. The truth is, however, that it has come, and it appears here to stay. In today’s market, the power of having an online presence cannot be overstated. Any business that desires to succeed must maintain a web site. In fact, almost 100 percent of customers now say they use online media to shop locally. An e-commerce site is a great way to use your business’ online presence to drive sales. . Online shopping now accounts for more sales than brick-and-mortar stores, and customers have come to expect the ease and comfort of online shopping. This means your business has a great opportunity for growth, but faces the danger of falling behind if it doesn’t quickly adapt to these changes.

E-commerce, particularly through mobile shopping, is a great way to convert hits to sales, since studies indicate over half of all mobile shoppers ultimately make a purchase. To take advantage of this trend, however, you need an e-commerce-ready website with a responsive design. Businesses without these sites will rapidly find themselves sacrificing revenue to competitors that offer customers these purchasing options.

When considering an e-commerce site, you have may options to consider. In many cases, e-commerce functionality can be added to your existing site. Building a complete, turnkey site is another option. Additionally, there are many different e-commerce platforms to consider. Each has its merits and its limitations. The platform that is best for your business depends on your product, inventory system, and other considerations. Because e-commerce websites come in many forms, across a variety of platforms, choosing the right platform for your business and building the site is daunting. Entering all the products and descriptions, and maintaining the site, is also time-consuming. That’s where The Click Experts can help your business. The Click Experts is your solution to affordable e-commerce site development.

Whether you need e-commerce capability added to your existing site or you need an entire turnkey site built, The Click Experts is here to help you and your business. We will develop a unique online store that will provide an exciting and fulfilling experience for your customers, and we can also help with the data entry and maintenance such a site requires. For the e-commerce site you and your business needs, delivered on time and on budget, look no farther than The Click Experts. Stop losing sales to more versatile competitors. The Click Experts is your key to expanding and leveraging your online presence into a lucrative stream of revenue. Contact The Click Experts today!

ABC’s Nightline looks inside Amazon, the biggest online retailer in the world:

Enhancing Your Website With WordPress Plugins

WordPress is not only a terrific and easy-to-use blogging platform, it can also function as a powerful and flexible CMS system for individuals and businesses looking to add an online component to their business plan. One way WordPress derives its power and flexibility is in the ability of users to utilize a feature of WordPress called plugins. Plugins are small packages of code that can be downloaded and installed by a user into their WordPress site. Plugins can have a range of functions. Some plugins will track your site stats, some plugins allow for your site to be translated into a number of languages. Some plugins change the appearance of your site, and some even add e-commerce functionality to your site.
But what do you do if you can’t find the plugin that is exactly right for your site and what you are trying to accomplish? Do you settle for the one closest to what you want? In the past, if you weren’t a large company with resources and an IT department, or you wanted to do it yourself but didn’t know how to code, or didn’t have the time to design and write a plugin that is exactly what you want, settling for second best is exactly what you would have had to do.

Writing a plugin isn’t an easy task. It requires a deep knowledge of how the WordPress platform works and interacts with plugins, A plugin developer must also take care to ensure the plugin functions correctly with any themes a client may be using on the target website. A developer must also possess a knowledge of the programming languages involved. A working knowledge of your business and your business model doesn’t hurt, either. After all, making a plugin that functions and integrates well with your site but doesn’t actually do what you need it to doesn’t help anyone. That’s where The Click Experts comes in. We have the knowledge and expertise to design plugins for your WordPress site that meet your needs and wishes, and we have the ability to economically produce and implement this plugin on your site. Contact us today for a free quote and see what we can do for your business!

If you can not find the plugin that preforms the task you need, or the plugin preforms poorly, we will build you a customized plugin that performs to your company’s standards. Please watch this video about free WordPress plugins:

What does Facebook’s New Graph Search Mean for Google?

Google has long been the leader among search engines. Many have tried to claim the number one spot from them. They have all failed. In fact, none have even come close. But that isn’t stopping the latest challenger from trying. Facebook has made a limited release of its new Graph Search engine. Is Google worried? No, not yet anyway, says Google chief Larry Page in this interview with the Atlantic Wire. There may be some corporate hubris and arrogance in that answer, but deeper than that, there are several key reasons why the team at Google isn’t shaking in their collective boots yet. But to understand why, you must first understand how Graph Search works.

Graph Search is a so-called “social search” engine. Social search isn’t new. Most notably, Bing has experimented with it. Social search is a different way of searching the web than users get with Google. Social search combines search results from the web with information from a social networking site. In the case of Graph Search, this will obviously be data from your Facebook profile. This information is combined to, ostensibly at least, improve the relevance of a user’s search results. For instance, one might search for “ski resorts in Colorado” on Google, and get a list of resorts in the results. With Graph Search, this search will yield a list of ski resorts in Colorado that a user’s friends may have visited or commented on. The idea is that users may find results more relevant or useful to their searches.

While the search results yielded by Graph Search may be useful or provide relevant results for some users, many may find a dearth of results or may not be looking for those kinds of results. There are also the cases where what a user’s friends have done or said may not be helpful at all. Because Graph Search provides a different type of search experience with different results, it is unlikely to replace Google entirely, even if it does take a bite out of Google’s business. It remains to be seen how big a bite that may be, since Graph Search is not available to the general public yet, but there are so far two factors on Google’s side. For one, Graph Search has so far received lukewarm and mixed reviews. Two, Google certainly has some business to spare, capturing around 2 out of every three searches in the U.S.

For now, the best advice is not to count Google out in any way, but businesses should be prepared to take steps to increase their Facebook presence. Increasing likes and reach on Facebook is a good business strategy anyway. That’s where The Click Experts can help. From creating your Facebook page and managing it, to linking it to your site via a custom app, we know the ins and outs of Facebook. Contact us today to see what we can do for you.

Learn more about Graph Search:

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