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New Telecommunications Division in Phoenix Arizona

 Learn more about the TCE Academy Telecommunications Bootcamp here!

A realistic photograph of a high-tech telecommunications division office for TCE Technologies in Phoenix, Arizona. Engineers and technicians are actively working on network equipment, some wearing headsets, others analyzing data on screens. The office features large windows showcasing a desert landscape with Phoenix mountains and cacti. A sign reads 'TCE Technologies - Telecommunications Division.' The setting conveys a modern, collaborative, and professional atmosphere with a focus on telecommunications innovation and career growth.

TCE Technologies Launches New Telecommunications Division in Phoenix, Arizona

TCE Technologies is excited to announce the grand opening of our new Telecommunications Division in Phoenix, Arizona! This expansion represents a major step forward in our mission to bring innovative telecommunications solutions to our clients across the country, and it also introduces exciting career opportunities for aspiring professionals in the Phoenix area.

As part of this new division, TCE Technologies is currently hiring for Field Service Engineers to join our team. Field Service Engineers play a vital role in maintaining, troubleshooting, and optimizing telecommunications systems, ensuring our clients’ networks are running at peak performance.

Start Your Career with TCE Academy’s Telecommunications Bootcamp

If you’re interested in this career path but don’t have experience in telecommunications, don’t worry! TCE Technologies offers a pathway to success through TCE Academy’s Telecommunications Bootcamp. This entry-level training program provides paid, hands-on training designed to get you job-ready quickly. By the end of the bootcamp, you’ll have the knowledge and skills necessary to join the TCE Technologies team as a Field Service Engineer or in other related roles.

The Telecommunications Bootcamp covers essential topics, from basic network troubleshooting to advanced telecom protocols. This immersive program also connects you with a network of industry professionals and mentors, helping you build a solid foundation and kickstart your career in telecommunications.

Learn more about the TCE Academy Telecommunications Bootcamp here!

Join us in shaping the future of telecommunications in Phoenix. TCE Technologies is proud to support career growth and development through our training programs, and we’re thrilled to welcome new team members to our expanding telecommunications family!

Coronavirus and the Effects on Essential Workers

The COVID-19 pandemic has brought to light how much our society depends upon essential workers. We often discuss the mental health and morale of Americans who are in quarantine or who have lost family members. But what about our front-line workers? They face the coronavirus on a daily basis AND endure the toll it takes on their mental health.

Who are essential workers?

When most people hear the terms ‘front-line’ workers, they recall nurses, doctors, and health care workers. But we’re forgetting the rest of them.

These are:

  • Policemen.
  • Garbage Collectors.
  • Street Cleaners.
  • Critical Retail Workers, e.g. grocery stores, mechanics.
  • Food Production and Agriculture.
  • Custodial staff.
  • Wastewater and Water.
  • Childcare workers.
  • Energy workers.
  • Transport Workers.

While many people have changed to work-from-home, most essential workers cannot make this transition. Many risk their lives by leaving for work every day to maintain some semblance of normality for the rest. Praise all these workers for working in dangerous and exhausting conditions. 

Unfortunately, many essential workers are only adequately protected. Many don’t wear sufficient personal protective equipment (PPE). They also have insufficient resources and supplies to perform their jobs safely during the current coronavirus outbreak.

What are some challenges faced by essential workers?

Government officials and global health organizations have all stressed the importance of maintaining social distancing and wearing a mask when heading out. However, is this enough to protect our essential workers? For example, a grocery store clerk has to come face-to-face with customers on a daily basis. Most of them are equipped with only basic personal protective equipment such as latex gloves and a face mask. 

However, this is not enough to protect them from the coronavirus nor curb its spread. The clerk may inadvertently touch a credit card or cash and touch their eyes or face. That same clerk may touch a plastic bag with their bare hands that might contain traces of the virus. Unfortunately, all grocery clerks cannot stay home and put themselves in self-quarantine.

Front-line workers working in proximity with other employees such as meatpackers, retail clerks, pharmacists, etc. are at especially high risk for contracting the coronavirus.

Apart from getting infected, many essential workers are at risk of developing certain mental health disorders such as depression, anxiety, alcoholism, etc.

A grim reality faced by most of these workers is their wages. Most of them belong to low-income families. This means their income is vital to their survival. They’re unable to quit their high-risk job.

What is the economic impact of the coronavirus?

The coronavirus is an epidemiological threat, with disruptive effects on the U.S. economy. It has disrupted the global supply chain of goods, making it very difficult for American companies to fulfill orders. It accosts workers in affected regions and reduces labor supply in other parts. This reduces the demand for American services and products.

The Click Experts’s team are essential players in reviving the economy. We will continue to serve our existing customers and help rebuild the economy. Get in touch with us today.

Terminating a Copper Wire Patch Cable

Cat 6 is one of the best network cables available, and is responsible for delivery – sending and receiving. RJ45s are network connectors – and then there are keystone jacks of different types. For a patch cable, you need a straight through cable, meaning, it’s the same type on both sides, and not cross-over cable. Loadable patch panels have the punch-downs in the back, with pins in the front, corresponding to the punch-downs.
On removing the sheathing of the cable, you’ll find 4 pairs of twisted wires – browns, blues, greens, and oranges; these are twisted together as brown-white-brown, blue-white-blue, etc. It’s important to untwist the wires, and separate each strand, and straighten them out. It is recommended that you hold the wires in a pinch to prevent them from crossing one another. Keeping just about ¾ of an inch, cut off the rest. It becomes easy to insert the strands into the RJ45 cubes – just line them up with the channels inside the cube and push the wires in till they reach the marked line. A crimping tool is used to push down on the cube’s pins – which push down on the copper wire strands, making the electrical connection; here, the 8-pin side is used
Female versions of RJ45s are usually color coded as T56A or B, and A type is normally used for residential. They need to be removed from the sheathing as before, and separated. The brown and blue wires go on one side, and the green and orange on the other. After you have straightened them out, you hold the cable jacket as close to the cube as possible and insert the wires into the slots. With a punch down tool, you ensure that the wires lock in place. If you have any residual wires hanging out, just twist to break them off – and the connection is made.

The Loadable Patch Panel

While setting up a networking infrastructure around your workplace or any other domain that requires the use networking devices such as a server, switch, routers, etc., it is important that all incoming and outgoing cables that help connect and manage your network, are well organized and flexible to change. This is where a patch panel can help you.

Patch panels are effective pieces of equipment that are also referred to as patch bays, patch fields or jack fields and are part of a network. They are mounted assembly units that contain ports that are used to connect and manage incoming and outgoing cables as per their configuration i.e LAN, WAN, ETHERNET, etc. They help keep the cables in your server room or data-center organized and easily accessible and flexible too. This means with the help of a patch panel you can easily add or change the cabling infrastructure of your network.

A patch panel extends can be used with both interconnect and cross-connect methods to splice and terminate cables. In order to do so, you need patch cables that help terminate and route signals to the required destination via the patch cables. With a patch panel, all you need to do is plug or unplug the corresponding patch cords to create flexible connections and arrange circuits. We have an informative video as to how this can be done.

How is a T568-B is terminated on a loadable patch panel?
While working with a loadable patch panel in a network, we make use of the standard T568-B color coded patch panel. The panel you will see in the video has to punch down sections on the back that corresponds to the pin positions on the front end. Also, we make use of the Cat6 cable in the video.

How to send tone through a patch cable

A cable network never consists of only a single cable. There is a complex and intricate web of cables which create a network. All the cables in the network meet in a server room where detecting which cable goes where is almost impossible.

Maintaining and organizing these cables is a hard process, however, it is very important if you do not want any interruptions in your network.

In case of a network error, for example, if your telephone line stops working; you do not have the time to check all the cables and devices just to see where the problem occurred. However, your dead telephone will also hamper your working, which you can’t afford!

The best way to trace cables without wasting precious time is by using Tones and Testers. By sending a tone down the cable, you can detect the other end of the cable which is causing the disturbance. Tone testing is very useful when it comes to remote locations. The tone will travel through one end of the circuit and the technician will check all the cable ends present in the server room until the problematic cable is found.

How does it work?

  1. Switch on your tone device or meter and go to the menu and select the cable you want to tone.
  2. Plug your cable to the meter port.
  3. Go to the network or server room where the other end of the cable resides.
  4. Switch the wand on.
  5. To detect which cable is the right one, take the wand near all the cables present in the network room one by one.

As soon as the wand comes near to the cable receiving the tone, it will start beeping. This will alert you about the right cable.

Now you can check and rectify the issue and bring your network back on track!

Marketing on YouTube

YouTube

YouTube, the video-sharing website, was created in 2005, and since then has become one of the largest, most visited websites in the world. YouTube has massive traffic and viewers with over 1,325,000,000 people utilizing it for personal, educational, and commercial reasons. There are currently 300 hours of video uploaded to YouTube every minute of every day – that’s five hours of video content every second! 4,959,000,000 YouTube videos are viewed daily, and the total number of hours of video watched on YouTube each month is approximately 3.25 billion.

Today, YouTube is a critical marketing tool for any company in any industry. In fact, since its launch, the Top 100 Global Brands have published a total of 258,000 videos across 1,378 YouTube channels, attracting over 9.5 billion total views. What helps makes YouTube such an essential element of any marketing strategy is its ease of importing and uploading video content. With a simple flip camera, or even a mobile phone with video capabilities, basic videos can be created. And because of its easy-to-use format, messages on YouTube can spread quickly and efficiently across a variety of mediums including Facebook and Twitter, embedded in websites, and via email. In addition, the end user does not need a special viewer, such as Windows Media Play or Quick Time, to view a YouTube video.

Marketing experts agree that there is no simpler, more direct, and easily absorbed way to display information than through video content. 15 seconds of video can be more engaging and provide more observable information than an entire page of ads. And because consumers are no longer satisfied by physical ads or static marketing, and, more than ever, want interactive, aesthetic, and engaging material, YouTube video marketing, when used efficiently and intelligently, can help build trust and establish a company’s authority. Uploading video content, which contains a company’s views and ideas, provides an aura of expertise and influence. By uploading videos with tips and strategies, businesses can not only get attention, but also provide help and value to their customers.

Beyond viewing of the video, YouTube offers marketers several different ways to connect with their target audience. For example, viewers are able to leave feedback and comments on the videos. This allows viewers to interact not only with each other, but also with the company. This opens a line of communication between customers and company. Businesses are able to reply to comments, post questions, opinions, and engage with their viewers. This can have a remarkable impact on branding because new viewers will be able to see and read the back and forth communication between the business and other viewers. This humanizes the business, and makes them appear as approachable, professional, and helpful.

In order to maximize YouTube’s potential, the following best practices should be followed: • Produce video content as consistently as possible. The best-performing brands publish high volumes of content on a regular schedule.
• Learn and perfect YouTube’s architecture and SEO rules. The best-performing brands take more care in optimizing their videos and channels, and maintain more playlists and video tags.
• Videos do not need to be over-produced; content tends to be more important than video quality.
• Integrate YouTube videos with all other online marketing strategies. Facebook and Twitter are among the most important sources of traffic on YouTube.
• Apply branding consistently and methodically. Top performers brand their videos in both the video content itself as well as in metadata, which includes titles, tags, and descriptions.

Your Customers are Looking for You, but Can They Find You?

These days, more than ever, it’s not enough just to be good at your business – you have to know how reach your customers and potential customers where they live. And, today, more and more of them are living online. So, if they can’t find you on their computers, tablets, and smart phones, then you are probably losing them to your competition. Here are some tips that will help them find you when they look:

1.You must have a professional looking website that is highly functional and easy to navigate. If your customers can’t get the information they are seeking within seconds, they will hit the back button and go looking somewhere else. Make sure that your website meets current usability standards and that it is optimized for use on a mobile phone; that the information is correct and up-to-date; and that it is easy for a potential customer to do business with you.

2. Concentrate on your local market as most consumers still prefer to do business with those nearby. Search engines like Google, Yahoo!, and Bing provide business owners with a free way to get businesses listed ahead of all the search results via their default map systems.

3. Get listed on review sites. People want to know that others have done business with you and have had positive experiences.

4. Attract buyers by blogging. Blogging not only elevates your professional profile, it can help raise your company website to the top of the search engines pages.

5. Use social media. People buy into you before they buy from you. Social media lets you connect with potential customers without coming on too hard as a salesperson. By having an open, interesting dialog with people who may be interested in your goods or services, you stay in their minds. Then, when they are ready to buy, they are more likely to remember you.

6. Use online press releases. Think about all the new and interesting things going on in your business and write an article about them. Embed a few links back to your website, and send the release to the most appropriate online press release services.

7. Shoot a video and upload it to YouTube, or any of the other video sharing sites, and be sure to link it directly to your website. Then promote the video with social media to increase your online presence.

8. Send out regular email newsletters to current customers and anyone else who has contacted you in one way or another. By sending out fresh, new content on a regular basis, you’re reminding your customers that you’re still out there.

9. Content is still king. Create useful content and give it away free to your customers on your website. There are many types of online content: white papers, articles, reports, case studies, and webinars, for example. In addition, the more useful and original your content, the higher your site will rank on search engines.

10. If your budget allows, pay for online ads with Google Adwords and/or Bing Adwords. Paid placement will get your business on the front page of their search engines when customers are surfing the web. Get some professional advice, though, before you spend a dime. Doing it right can help your business thrive; doing it wrong can wreck your bottom line.

Remember the old conundrum: If a tree falls in the forest and there’s nobody there to hear it, does it make a sound? Well, if your customers are looking for you, but can’t find you, can you really do business with them?

Google’s AdWords vs. Bing AdWords, Who is better?

Search engine marketing has become an integral part of a business’s online strategy, and paid search is one of the top sources for driving traffic to a company’s website. In fact, PPC (pay-per-click) advertising provides the highest ROI (return on investment) of any type of online marketing scheme.

The two main search engine platforms for PPC campaigns are Google AdWords and the Yahoo! Bing Network. Each one has its pluses and minuses and depending on a business’s market, budget, competition, etc. one may be a more viable solution that the other.

Google AdWords is the leading search engine with 67 percent of the market share. It consists of two networks: Google Search Network and Google Search Partners. Google AdWords is generally considered an easier platform to manage; it’s user-friendly, has a high search volume, and more advertising extensions than Bing. It’s better for medium or low competition markets with a clear advertising strategy and flexible budget.

Like Google, Bing also allows businesses to advertise through two different networks: Bing Search Network and Bing Content Network. Bing Ads has less competition than Google and its CPC (cost-per-click) are 50-70 percent cheaper; its impressions are 90 percent cheaper, as well. With Bing Ads, small businesses can easily rank higher while getting increased ad exposure, despite relatively small marketing budgets. So if cost and high competition levels are major factors in a company’s advertising budget, then Bing could be a better choice, resulting in low cost-per-acquisitions.

In addition, Bing allows a business to assign different campaigns, different time zones – Google does not. Bing also has a very helpful customer service department willing to help small companies that spend at least $500 per month, whereas Google’s ante for good customer service is $500,000 per year.

So, for a more user-friendly platform with high search volume, Google AdWords is often a better choice. Bing prevails for high competition, low-budget startups. For businesses that have the budget and ability, working with both platforms gives them the best of both worlds.

How Small Changes in your Online Ads Boost PPC Conversions

online-marketing-1246457_960_720

If people are clicking on your PPC ad, but then are not converting to a sale, you’re spending money, but not making any. The point of your entire campaign is to convert lookers to buyers, so in order to create a successful PPC campaign – one that results in enough conversions to make it worth your while – you need to do many things, some big, some small.

Here are some big and some small things that can help you increase the ROI of your PPC campaign by increasing your conversion rate:

• Understand the five general phases of the customer buying cycle: Awareness (Can you help me?), Consideration (What do you do?), Interest (What’s different about you?), Preference (Are you the best value for me?), and Purchase (How much? How long? And When?). Now, make sure that your ad contains elements that appeal to customers in each stage of the cycle.

• Track everything from the beginning. In order to be successful with PPC you need to analyze and adjust constantly. Little changes over time make huge overall improvements. There are plenty of good-quality tracking programs, and some of them provide a lot of in-depth information. The good news is that Google’s free conversion tracking tool will do a great job most of the time.

• Make sure your ad copy correctly describes the product or service you are advertising. And make sure that the content on your landing page is related to your ad copy. And finally, write high quality, engaging copy.

• Test everything. Again: test everything. Test your PPC ad text; text the images you use in your ad, your call-to-action, or anything else that has to do with your campaign. Then test it again against a variation to determine which concept gets better results. Then test your landing page to find out which pages are more successful at driving conversions.

• Be different. Lot’s of PPC ads are the same. Same doesn’t work; same is boring. Instead, try to create emotionally-charged ads with strong triggers that showcase your unique proposition.

• Use the right keywords. The nature and intent of the keywords you’re targeting is critical. Use keywords that are “transactional” and have high commercial intent, meaning they are used by people who are ready to buy. Also, it is crucial to regularly scan for new keyword ideas, and then test them.

• Use re-marketing as a conversion rate optimization tool. Remember: only about two percent of website visitors convert on their first visit. But various studies have shown that re-targeting ad campaigns – showing individuals who have seen your ad but have not yet converted, the same product or service you are offering on websites they later visit – result in a steep rise in conversion rates. You should also offer additional discounts in re-marketing ads that give people a reason to come back and convert.

• New ads can have as big an impact on conversion rates as new landing pages. Keep updating, honing, and improving your message. Small changes to ad copy and your call-to-action can help better qualify website visitors.

• Give people a reason to buy TODAY!!! If you have a sale, push it. If a sale is ending, make a big deal of it.

• Block irrelevant or unqualified searches by finding and then excising negative keywords that don’t align with your advertising objectives.

• Use AdWords extensions or anything else that will help your ads stand out.

• Revise your ad scheduling to run only on days and/or hours that represent the most optimal times to reach your conversion requirements.

Finding New Ways to Reach Customes Online

social media

While the media used to reach customers may have changed dramatically over the last several years, there are some things that haven’t changed in the world of marketing: before you can sell your product or service, you first have to engage your target audience. And in order to engage that audience, you must reach out to them where they live. And today, the vast majority of people live online.

It’s axiomatic that every business must have an attractive, well-organized, and well-structured website rich in information. It must contain the relevant keywords so that it can rank as high as possible on all search engines, and it needs to have as many inbound, outbound, and internal links as possible.

Most important, it must include useful and original content that will resonate deeply with its intended audience. By maintaining a blog that targets potential customers’ interests, a business can position itself as a thought leader and expert in a particular industry. Finally, every website must be optimized for mobile and tablet usage, with as much video content as practicable.

In addition, to having a website, many businesses prosper with the use of paid channel advertising, specifically Google AdWords. Buying ad space on Google, or on another search engine, such as Bing, puts a company’s website on the engine’s first page, where most web surfers begin, and often end, their searches.

But in order to really reach the present generation of shoppers and consumers, a business, today, must know how to leverage the many social networks that people now use to communicate with one another. While the average person might only spend 15-30 minutes per day on social networks, many others spend multiple hours each week. That suggests that any strategic marketing plan must include a steady dose of social media.

The most widely-used social network is, of course, Facebook. Facebook provides an opportunity to showcase products, share company news and milestones, and present pictures and blogs that can engage and entertain the Facebook universe. It is an excellent way for people to see new content with every post. Facebook has a simple sign-up process that can establish a business online in minutes and it’s fairly easy to customize how a company can represent itself to its users.

Of course there are many other social networks that can be utilized to engage its users. Twitter, Instagram, LinkedIn, Pinterest, etc., all have possibilities for the savvy business owner to exploit. The most important thing to remember is the importance of finding out where one’s potential customers are spending their time and then maximizing the relationship opportunities better than the competition.

Remember – regardless of the type of media used, the most important factor in getting and retaining customers is keeping them interested and engaged in your company’s product or service. We may talk to each other via many different electronic media, but keeping it human and personal is still the key to business success.

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