There is a war going on in the world of SEO. On one side stand proponents of content-based approaches. On the other is a group of technically-minded individuals propounding an approach based on code-based SEO strategies such as meta-tags and –titles. Who is right? The answer is complicated and technical, if there is even an answer at all, but to try and make it simpler, in short: neither…or both.

While most search engine companies will say that organic keyword usage and relevant content is the primary factor their algorithms use, it is abundantly clear through extensive testing (since those algorithms are kept as mysterious as possible) that other factors including number of links by reputable sites and coding-based meta approaches can also play a valuable role. While pingbacks are most often achieved by having good, relevant content (which, after all, is what causes folks to want to link to your site), how do those potential linkers find your content in the first place? It is clear that technical, coding-based solutions are an easy way to help juice up the ratings of your site initially, helping customers and consumers find your site so that they can spread the word.  They can also be that little extra edge your site may need to grab that next spot or maintain its ranking. Clearly, SEO is a veritable witches’ brew of modern day internet alchemy, a field that can be the most important arrow in the quiver of a company attempting to establish or maintain an internet presence.

A good SEO company (like The Click Experts) makes use of both approaches, building content with organic key words and other content approaches in mind, providing clients with a website that contains solid, relevant, knowledge-based material that will draw search engines crawlers, and hence potential clients, in like flies.  The company then overlays this content with behind-the-scenes, coding-based strategies proven to enhance results and improve rankings. This is a case of the sum being greater than the parts. While both strategies can be effective, neither one is a complete solution. Layering one on top of the other creates a rich tapestry of results to which search engine bots will respond strongly.

While many entrepreneurs are capable of writing competent, knowledge-based articles for their site, fewer know or are capable of the specific type of organic, keyword-rich that is required for SEO. Fewer still are capable of the kind of behind-the-scenes coding that goes into a truly effective, all-inclusive SEO strategy. SEO is an area that truly requires the attention of smart, dedicated, and knowledgeable professionals. Hiring a proven, SEO-minded web design and marketing company like The Click Experts can be some of the best money a business can spend on itself. As commerce continues to move increasingly into internet-based venues, SEO is the way to allow your customers to find you. Without SEO, you can end up losing customers. If they can’t find you quickly and easily, they can’t buy from you and you run the risk of having them siphoned off by other, more tech-savvy companies as they sort through tens or hundreds of results. The answer is clear: SEO is the wave of the future. Ride it to success or be swept away.

Contact us today to get your business and its online presence on the right track.